Social Listening Platform

A Social Listening platform helps you understand what your audience and customers are talking about or in relation to your brand, competitors, and industry on social and the web. Since the pandemic, many people and businesses started using more Social Media. It’s no surprise that today, 93.4% of all Internet users have social media accounts, and there are almost 4.62 billion active users on social media. Palowise, is among the leading Social Listening platforms in South-Eastern Europe with a high specialization in the Greek Language , providing a high-quality level service in Social Listening, and the Greek business ecosystem.

1500+ brands trusted Palo so far.

Key advantages of Palowise’s Social Listening platform

Effortless integration

Integrating your Social Listening service with your brand comes with no work on your part!! All you have to do is tell us what you want to monitor and get ready to discover what customers say about you and your competitors.

Sophisticated Audience Analysis

Using a Social listening tool helps you realize what conversations are happening around your brand or industry in real-time and answers to why and how these conversations occur, and who is involved. Segment your audiences and customers with specific criteria by analyzing what is being said.

Business Strategy Enhancement

A social listening approach goes beyond monitoring web and social mentions and buzz. Start aggregating and analyzing the data to perform a social listening strategy leading to a better business strategy decision making, evaluation of new products and campaigns, improvement of social media strategies and customer support, enhance your brand image, and more!

Benefits of Social Listening

Social listening is an indispensable tool for marketers and public relations (PR) professionals. By monitoring and analyzing what individuals are saying about a particular brand, products, or services, they can swiftly identify opportunities to enhance their offerings.

By incorporating social listening into every marketing and PR strategy businesses can elevate their performance.

Here are some ways in which social listening can help a business:

Benefit #1:

Gain an edge over your competition by uncovering valuable insights from social media conversations.

Benefit #2:

Effective campaign analysis and how it resonated with the audience by utilizing the advanced audience analysis capabilities of the social listening tool.

Benefit #3:

Go beyond monitoring and see how audiences respond in real time to a product launch, an event, a campaign, and so much more.

Benefit #4:

Enhance your campaigns, products, social media strategy, as well as your business strategy, by listening to discussions occurring on Social Media in relation to the industry.

Benefit #5:

Identify what makes your customers happy or unhappy and improve your customer advocacy.

Other Capabilities of Palowise’s Social Listening platform

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

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Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).


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Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Social Listening

What is Social Listening?

Social listening can be viewed as a personal social media investigator that aids in monitoring conversations concerning a brand, competitors, and the industry as a whole. Social listening provides invaluable insight into the preferences and dislikes of a target audience towards products or services, identifying influential individuals, and generating fresh ideas for marketing campaigns. Furthermore, social listening allows businesses to track social media return on investment (ROI) and use data to make informed decisions.

What are 3 types of Social listening?

When it comes to social listening, there are a few different types to keep in mind.

  • Basic Social Listening: The first type of social listening involves monitoring the conversations and feedback of a brand’s own social media. This form of listening entails examining previous posts and discussions linked to the brand’s handles, hashtags, and pages. For instance, a business may post a question on a particular subject on various social media channels, and subsequently, analyze the ensuing discussions to obtain insights into audience reactions to certain topics and content. This listening approach provides a general idea of how people interact with a brand but does not offer detailed audience insights since it only captures a snapshot of data at a given time. Although it is possible to use basic analytics tools provided by social media platforms or third-party tools to carry out this kind of listening, it does not provide in-depth data for audience segmentation and understanding. It differs from social media monitoring, which focuses primarily on statistical data.
  • Deep Social Listening: Deep listening is a more sophisticated type of social listening that involves monitoring a wide range of social media posts regarding a specific topic, not just those directed at a brand or relating to its content. This method allows businesses to identify hundreds, if not thousands, of conversations regarding a specific topic, encompassing a more extensive dataset than basic listening or social media monitoring. Utilizing a third-party tool is ideal for deep listening since it enables users to monitor keywords and filter data based on specific requirements, such as content type, engagement, and sentiment. Deep listening provides businesses with insights into how relevant a particular topic is to their audience, the importance of the subject to them, and the type of tone to use based on the sentiments expressed. Furthermore, it offers a more comprehensive view of the target audience and helps to validate audience personas.
  • Combined Social Listening: Combined listening is a powerful tool that involves a combination of social media monitoring and deep social listening. Social media monitoring provides businesses with numbers and data, which are essential starting points for understanding their audience. It helps them determine the insights required for their business from the metrics obtained. However, the ultimate goal is to gain profound insights into the nature of customers, their preferences, feelings, and what drives their decisions. By combining monitoring and listening, businesses can gain a more comprehensive understanding of their audience. To obtain accurate results and gain a better understanding of their insights, third-party tools are necessary. These tools must be capable of analyzing and dissecting the substantial amount of data collected from both monitoring and listening. Proper analysis of the data is crucial to understanding the needs of customers and how businesses can satisfy them. Without a proper understanding of the data, it will be of no use to the business.

What is a Social Listening strategy?

A social listening strategy is a valuable asset for any business looking to stay ahead of the competition. By using a social listening tool, companies can keep track of what people are saying about their brand on social media and gain valuable insights to improve their business strategy.

Social listening can be used in several ways, such as gaining insights into the audience’s preferences, interests, and tone to create engaging content. Additionally, analyzing customer feedback can inform product development, while tracking the competition can improve a company’s strategy. By monitoring customer complaints and reviews, businesses can quickly identify and resolve issues, thereby enhancing customer service. It is a powerful tool with limitless potential, and businesses should consider leveraging it to gain an edge in the market. By employing a social listening strategy, companies can gain a secret weapon for their business to remain competitive and relevant.

What is the importance of Social Listening?

The COVID-19 pandemic has changed the game for businesses, and many of them have turned to social listening tools to adapt to the new normal. With so many changes happening in the market, social listening has become even more important. It helps businesses manage a PR crisis, improve their brand image and make data-driven decisions.

With social listening, businesses can understand the conversations happening on social media surrounding their brand, products, and services. They can also learn more about their competitors and use that information to improve their own offerings. By analyzing valuable audience data, businesses can make informed decisions about what their customers want and need, and make changes accordingly.

In short, social listening has become a crucial tool for businesses to navigate the challenges of the post-COVID-19 world and stay ahead of the curve. With the right tools and strategies in place, businesses can use social listening to gain valuable insights and make data-driven decisions that can help them grow and succeed.

What are the main limitations of Social Listening?

Although social listening is a valuable tool, it is not without its limitations. One major drawback is the vast amount of data it generates, which can be overwhelming for those without expertise. To alleviate this issue, Palowise provides integration and setup services, ensuring that the data collected is relevant and useful.

Another limitation of social listening is the potential for incomplete data analysis if reports focus solely on engagement metrics. It is important to incorporate intelligence metrics, such as competitor analysis, topic analysis, campaign analysis, and sentiment analysis, to gain a more comprehensive understanding of both the audience and the competition.

It is also important to note that social listening cannot access messaging or private social media accounts. However, Palowise offers social listening services across numerous social media platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok, enabling brands to monitor all mentions on those platforms.

Why is UGC (User Generated Content) so important?

One of the most effective marketing strategies today is focusing on user-generated content (UGC) and for good reason.

First off, UGC is a powerful form of social proof. When customers create content about your brand, it helps boost your credibility and overall brand image. People trust the opinions and experiences of their peers more than they trust traditional advertising.

Secondly, UGC is a great way to build trust with your customers. Consumers today find content generated by users to be more trustworthy because it’s genuine and doesn’t come with a sales pitch. It’s a way for them to see your brand in action and understand how it’s being used in real-life.

Lastly, highlighting UGC is a great way to deepen the relationship with your customers. By sharing their content and giving them a shoutout, you’re showing them that you value their opinion and appreciate their support. It’s a simple, yet effective way to make them feel more connected to your brand.

Overall, user-generated content is a powerful tool that can help you build credibility, boost trust, and deepen the relationship with your customers. It’s a win-win situation for all.

What is a Social Listening platform?

A social listening platform is a software that monitors and analyzes online conversations about a brand. By incorporating a social listening platform with other tools, businesses can make informed decisions based on actionable insights and important metrics provided by the social listening reports.

How do Social Listening tools work?

Social listening tools are designed to scour the internet for mentions of a business’s brand, products, services, or any other specified keywords. This digital search engine acts like a team of virtual assistants that constantly monitor social media, blogs, news sites, forums, and more to collect data.

After the data is collected, the software uses advanced algorithms and machine learning technology to analyze and structure the data. It categorizes the data by themes, sentiment, and language, allowing businesses to see what people are talking about, how they feel, and in which language.

The data is then presented in the form of reports accessible through a dashboard. These reports can help businesses understand their audience better, track their brand’s performance, and stay informed about industry trends. Essentially, social listening provides a glimpse into the minds of customers and the pulse of the industry.

By using a social listening tool, businesses can effortlessly track conversations about their brand, products, and services, as well as their competitors and relevant industry keywords. This is an excellent way to stay up to date with the conversation and make data-driven decisions that can help businesses grow.

How can a Social Listening platform help a company grow?

A social listening platform can offer numerous advantages to companies seeking growth. It can assist in enhancing customer service and experience, identifying fresh opportunities and markets, comprehending the audience and customers, keeping a tab on the competition and industry, and much more.

One of the essential ways that a social listening platform can benefit businesses is by providing insights into customers and audience. By tracking discussions regarding their brand, products, and services, businesses can gain an understanding of their customers’ needs, preferences, and pain points. This knowledge can aid in developing better products and services that cater to the audience’s interests and retain their engagement.

Social listening can also benefit companies by helping them identify and address recurring problems and complaints, enabling them to provide prompt and satisfactory solutions that foster customer loyalty.

Furthermore, by observing the conversations and trends in their industry, businesses can detect untapped opportunities and markets and develop novel products or services that meet the demand.

In addition to all of this, social listening provides businesses with a better understanding of the competition, industry influencers, and trends. Consequently, companies can make informed decisions based on insights to enhance their marketing strategy and elevate their online presence, giving them a competitive edge in the digital realm.

Why is social listening important in business?

Social listening is a valuable tool that can help businesses improve customer service, identify new opportunities and markets, and stay ahead of the competition. Palowise’s social listening platform is a great solution for companies looking to gain insights into what’s being said about their brand, products, and services on social media. With machine learning technology, the data collected from social media, blogs, news sites, and forums is analyzed, structured, and annotated with sentiment and themes of discussion, resulting in enriched reports.

Businesses in the retail industry can use social listening to improve their customer service by tracking conversations about their products and services, identifying common customer complaints and feedback, and improving their products and services accordingly. This helps them build a loyal customer base and improve sales. Similarly, businesses in the food industry can use social listening to identify new opportunities and markets, understand their competition, and create new products to meet customer preferences and demand.

In summary, Palowise’s social listening platform offers businesses a competitive edge by providing valuable insights into their audience, performance, and industry. It’s a powerful tool that can help companies succeed in today’s digital landscape.

How can Social Listening increase customer advocacy?

Identifying brand advocates is crucial for businesses looking to build a strong and loyal customer base. Social listening can help with this task by monitoring social media for brand mentions, allowing businesses to identify their most engaged and satisfied customers. By focusing on building stronger relationships with these customers, businesses can offer them exclusive deals, provide top-notch customer service, and engage with them directly on social media, potentially turning them into brand ambassadors who spread the word about the brand to their friends and family.

Social listening can also help businesses identify unhappy customers and resolve any issues, preventing negative word-of-mouth and improving overall customer satisfaction. By gaining a better understanding of their audience through social listening, businesses can improve any aspect of their customer relationships, leading to increased brand advocacy and ultimately, business growth.

How is Social Listening different from Social Monitoring?

Social Listening is a process that helps you understand the conversations taking place on social media about a brand, its products or services, industry, competitors, and the sentiment expressed in these conversations.

Social Media Monitoring, on the other hand, is a process that tracks and organizes mentions of a brand over time. It is typically a short-term solution that focuses on identifying specific issues, such as customer complaints, and providing immediate reaction-based insights.

What type of businesses can benefit from a Social Listening tool?

All businesses can benefit from a Social Listening tool!

Social Listening tools can benefit businesses of all sizes and industries by providing valuable insights into their audience and customers. By incorporating the capabilities of social listening analysis, businesses can gain insights on topics and sentiment, as well as evaluate their marketing campaigns, analyze influencer campaigns, gain competitive intelligence, receive feedback on product launches, and more!

Companies from 11 different sectors and industries, including:

  1. FMCG / Consumer Goods
  2. Retail & eCommerce
  3. Financial Sector
  4. Telecoms
  5. Energy
  6. Pharmaceutical
  7. Automotive
  8. Marketing and PR Agencies
  9. Political Parties & Figures
  10. Public Figures
  11. Non profits / NGOs

What are some common Social Listening example use cases for a brand?

Tracking conversations about your brand on social media can provide valuable insights that can inform data-driven decisions and give you an edge over competitors. Social listening allows you to gain a better understanding of how customers feel about your products or services and quickly address any issues to improve customer service and marketing strategies. Monitoring your competitors can also help you identify industry trends and create engaging content that is relevant to your audience.

In addition, social listening can help you manage crisis situations by identifying negative mentions and addressing them in real-time. You can also identify key influencers in your industry by monitoring social conversations and potentially collaborate with them to increase brand awareness.

Overall, social listening is an important tool that can help your business grow and succeed in the digital landscape by providing valuable insights into your audience and the industry. With the right tools and strategies, you can use social listening to gain a competitive edge and make informed decisions that improve your performance.

How is Social Listening measured?

Social listening is a valuable tool that helps businesses track online mentions of their brand and analyze the sentiment and topics of discussion surrounding it. This technology essentially acts like a virtual team of assistants that constantly monitors social media, blogs, news sites, and forums to gather data for businesses.

Palowise’s social listening tool utilizes advanced Artificial Intelligence and Machine Learning technology to structure and analyze the data with over 95% accuracy. This ensures that the insights obtained are reliable and can be acted upon with confidence.

It is essential for businesses to understand what is being said about them on the web and social media. Social listening can provide valuable insights that can help improve customer service, product development, marketing activities, and more. With Palowise’s accurate and actionable data, businesses can gain a competitive edge in the digital landscape.

Why is Palowise among the best Social Listening platforms in the industry?

With its advanced features and capabilities, Palowise is a top-performing social listening platform that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy.

Here are some of the key features and USPs that make Palowise one of the best social listening platforms available:

  • Predictive analytics capabilities: Palowise’s advanced algorithms can analyze social media data to identify trends and patterns, which can help businesses anticipate future events and make strategic decisions.
  • Advanced sentiment analysis: Palowise’s sentiment analysis can accurately identify the emotions and opinions of people talking about a particular brand, product or service, giving businesses a comprehensive understanding of how their audience feels.
  • Comprehensive data collection: Palowise can collect data from a wide range of sources including social media networks, forums, blogs and news websites.
  • Customizable dashboards: Palowise provides customizable dashboards that allow businesses to create their own unique views of the data, making it easy to identify key insights and trends relevant to their business.
  • Real-time monitoring: With Palowise, businesses can keep track of social media activities in real-time and quickly respond to changes in sentiment or trends.

With its advanced features and capabilities, Palowise is a top-performing social listening platform that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy.

Is Social Listening included in the default Palowise pricing plan?

All Services and pricing plan is Tailored to your needs!

All features of Palowise’s platform, combined with the Social Listening platform and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social listening data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Social Listening experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Provide a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager