Your influencers under evaluation
Palowise addresses the market’s need for evaluating the performance of social media influencers by conducting research, analysis, and evaluation of specific accounts suggested by brands. This service is useful for brands who have existing partnerships with influencers or are considering partnering with them in the future. By measuring the performance of these influencers, brands can make more informed decisions about who they should collaborate with and how they should allocate their marketing budget.
Content Analysis
Palowise offers ad-hoc content analysis to help brands assess if an influencer aligns with their campaign and brand values, or to gain an understanding of the content an existing influencer is producing. This service is useful for brands who want to make sure the content that is being shared by their influencer partners aligns with their brand’s image and message, and in turn for brands who want to evaluate the performance of their influencer partnerships. With this service, brands can make more informed decisions about their influencer marketing strategy.
The Top Influencers of the month
By analyzing data from all the “business accounts” of the Greek market on Social media, we highlight, on a monthly level, the:
- Top Instagrammers/TikTokers, i.e. the top accounts, based on the number of followers they have
- Fastest Growing Accounts, i.e. accounts with the largest positive change in terms of followers from month to month
- Top Engaging Instagrammers, i.e. influencers who managed to collect the most interaction actions with their posts
- Top Active Instagrammers/TikTokers, i.e. the most… productive accounts, based on the number of posts they made .
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Palowise Platform
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Palowise Analytics
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Track and analyze unique data across the web and social media platforms.
Influencers Evaluation & Analysis
If you are building out an influencer program, or already have one in place, and you are working (or intend to work) with social media influencers, you need to evaluate their work first.Identifying the right social media influencers for your brand is the foundation of a successful partnership and a successful influencer program.
Why Palowise?
- #1:Use the industry's top artificial intelligence to handle the heavy work for you and gain insights in minutes.
- #2:Receive an alert if something major occurs near your customer.
- #3:Identify the influencers, material, and messaging required to generate success in real-time.
- #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
- #5:Monitor engagement and sentiment to get valuable insights.
- #6:Monitor trending topics of discussion among users.
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