Competition Analysis

A Competition Analysis Tool is like having a secret weapon in your marketing and PR arsenal. It gives you powerful insights into how your brand, products, and services are performing compared to your competitors, so you can make data-driven decisions that will give you an edge. With Palowise, you can measure the impact of your campaigns, track the entire conversation around your industry and monitor your brand’s share of voice and sentiment. It’s like having a team of spies working for you, uncovering conversations you never knew existed and revealing new business opportunities. So why wait? Get your hands on Palowise’s Competition Analysis Tool and dominate the competition.

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Key advantages of Palowise’s Competition Analysis Tool

Sentiment Analysis

Track everything that is being said about a brand, a product, or a competitor online, and understand the feeling of these conversations through Sentiment Analysis.

Content and trend analysis

“You cannot predict the future, but you can create it.” Content & Trend analysis will help you understand future consumers, and the products they’ll want.

Social intelligence monitoring

Integrate separate disciplines of social media monitoring, listening, and analytics into one multi-dimensional solution.

Benefits of Competition Analysis

Competition analysis is a game changer for any business. It’s like having a crystal ball that shows you what your competitors are up to and how you can stay ahead of the game. With competitor analysis, you’ll be able to:

Benefit #1:

Spot new opportunities for growth and take your brand to the next level

Benefit #2:

Turn your competitors' weaknesses into your strengths and gain a competitive edge

Benefit #3:

Stay on top of your game and improve your position in the market

Benefit #4:

Show off your strengths and appeal to your target audience

Benefit #5:

Plan effective marketing strategies for the future

Benefit #6:

Develop products and services that match your customers' needs and keep them coming back for more

Other Capabilities of Palowise’s Competition Analysis tool

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

An influencer marketing agency, The Self, conducted a survey that found that 65% of companies currently use influencer campaigns and 92% of customers prefer to see promotions from people they don’t personally know instead of...

Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).


In today’s world, social media has become an important platform for moms, especially new ones, to seek advice and share their experiences related to babies. As a result, it’s crucial for companies to monitor online discussions, reviews, and search data to gain...

Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Competition Analysis

What is Competition Analysis?

A competition analysis, also referred to as a competitive analysis or a competitor analysis, is a method used to gain an understanding of your competitors and their strategies. It can help identify opportunities where you can improve and outperform them. Understanding your competition is crucial for business owners, marketers, start-up founders, and product developers as it helps them make better decisions and stay ahead of the competition.

What is a Competition Analysis Tool?

A competition analysis tool is a tool that helps you to understand and learn from the strategies of your competitors. It is a type of online tool that tracks and analyzes mentions of your competitors on the web and social media using keywords relevant to your business. These tools can help you make informed decisions about how to improve your own brand’s digital presence.

How can a Competition Analysis Tool help a company grow?

When did you last conduct an analysis of your competitors? Competitor analysis can assist you in understanding how your competitors function and recognizing potential opportunities where you can excel. Examining the competition can also aid in identifying the overall direction of the industry.

A business case study is often thought of as a scenario where a business offers a solution to a particular problem. For instance, Starbucks is a well-known case study in which the company experienced a decline in sales and revenue but was able to recover by closing a significant number of stores and emphasizing on its branding. Other businesses can learn from examples such as Starbucks and implement successful strategies for their own brand.

Why is Competition Analysis important for a brand?

Competition Analysis is crucial for the success of your business as it allows you to proactively identify opportunities and potential threats in the market. By understanding the strengths and weaknesses of your competitors, you can better position your own brand and find areas where you can differentiate yourself. The process of analyzing your competitors can also help you stay informed about industry trends and changes. In short, conducting regular competition analysis is a simple yet effective way to ensure that you stay ahead of the game and remain competitive in your market.

Why is Palowise among the best Competition Analysis Tools in the industry?

With its advanced features and capabilities, Palowise is a top-performing platform that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy.

Here are some of the key features and USPs that make Palowise one of the best Competition Analysis Tool available:

  • Automated and customizable dashboards on our platform.
  • Predictive social listening analytics.
  • Excellent customer support.
  • Custom and comprehensive brand monitoring and reporting.
  • The ability to rank media mentions from various sources using our impact algorithm.
  • Superior social listening capability.
  • Integration with Microsoft’s leading business intelligence tool, Power BI.
  • Constant monitoring of competition.
  • Keeping up with current trends.
  • In-depth consumer audience insights.
  • Partnerships with Greek Universities.

Is Competition Analysis included in the default Palowise pricing plan?

All Services and pricing plan is Tailored to your needs!

All features of Palowise’s platform, combined with the Competition Analysis Tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to provide you with a thorough understanding of your target audience and the market, enabling you to make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into your competion data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Competition Analysis experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Give a demonstration of the platform
  • Develop the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager