Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business. And let’s be real, who doesn’t want to know what people are saying about them? This is where Palowise comes in! Its award-winning social intelligence platform is the ultimate media monitoring tool. With its patented technology and proven track record, Palowise has delivered results to more than 1500 clients in Greece and Cyprus since 2008. It’s like having a team of media monitoring experts working for you, 24/7. So why wait? Get your hands on Palowise and stay ahead of the conversation.

1500+ brands trusted Palo so far.

Key advantages of Palowise’s Media Monitoring Tool

Live tracking

Monitor social mentions of your brand on Instagram, Twitter, Facebook, YouTube, TikTok and news sites, blogs and forums.

More than 20 customizable components and widgets

One of the coolest things about using our platform is all of the free custom widgets with no limits on your monitoring

Easy UX design

Serving our customers what they need, when they need it in the most straightforward way possible.

Benefits of Media Monitoring

Palowise’s media monitoring services are essential for PR and Marketing professionals who need to stay up-to-date on the latest media trends. Our services provide a comprehensive overview of all the latest news and information, so you can make informed decisions about your marketing strategy.

The benefits of media monitoring for any business are numerous, here are some of the key advantages:

Benefit #1: Stay informed

Media monitoring allows businesses to stay informed about what is being said about their brand, products, or industry in the news and on social media. This can help them identify potential issues and respond quickly to any negative or positive coverage.

Benefit #2: Enhance reputation management:

Media monitoring can also help businesses enhance their reputation management efforts. By tracking mentions of their brand, they can identify any potential crises and address them before they become major problems.

Benefit #3: Understand the competition

Media monitoring can also give businesses insight into what their competitors are doing and saying. They can track their competitors' media coverage, social media activity, and advertising campaigns to gain a better understanding of their strategies and tactics.

Benefit #4: Identify new opportunities

Media monitoring can help businesses identify new opportunities by tracking mentions of relevant keywords and phrases. For example, if a business is in the food industry, tracking mentions of "healthy eating" or "vegan" could identify new trends or opportunities for the business to capitalize on.

Benefit #5: Improve customer service

Media monitoring can also help businesses improve their customer service by tracking mentions of their brand on social media. This allows them to quickly respond to customer complaints or questions, and address any issues that may arise.

Benefit #6: Measure campaign effectiveness

Media monitoring can also be used to measure the effectiveness of a business's marketing campaigns. By tracking mentions of the campaign across various forms of media, businesses can see which aspects of the campaign are resonating with their audience and which are not.

In the end, media monitoring is an important tool for any business looking to stay informed, improve their reputation, understand their competition, identify new opportunities, improve customer service and measure campaign effectiveness.

Other Capabilities of Palowise’s Media Monitoring tool

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

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Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).


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Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Media Monitoring

What is Media Monitoring?

Media monitoring is the process of gathering publicly available information about a specific topic or a brand. You can track mentions of your brand, products, and services in all media outlets, including traditional print and broadcast, as well as online and social. This includes both text and imagery; the latter can be just as powerful as the former. A robust media monitoring tool can scan the internet for information that is relevant to your company, industry, competitors, and oneself.

What is a Media Monitoring Tool?

A Media monitoring tool can provide valuable business insights by helping you track your competitors’ activities and identify emerging trends in your industry. It can also be useful for finding influencers to collaborate with and for protecting your brand reputation by providing real-time alerts.

How can a Media Monitoring Tool help a company grow?

Media monitoring is like having a direct line to your customers’ minds. It helps you understand what people are saying about your brand, so you can promote and initiate discussions that increase awareness of your products and services. With valuable feedback, you can develop products and services that match your customers’ needs and keep them coming back for more.

And let’s not forget about the cherry on top, by identifying your “heavy users” through media monitoring, you can reward them for their loyalty, keeping them engaged and satisfied with your brand. So why wait? Get your hands on media monitoring and give your brand the boost it needs to succeed.

Why is Media Monitoring important for a brand?

The use of social media has greatly impacted the way in which brands operate globally. If your business plans to actively participate in social media or is already doing so, it is crucial to use Media Monitoring tools to ensure professional and successful management of your social media accounts. Your social media presence is an extension of your professional profile, and it’s important to maintain it with care.

Why is Palowise among the best Media Monitoring Tools in the industry?

With its advanced features and capabilities, Palowise is a top-performing platform, with Media Monitoring capabilities that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy.

Here are some of the key features and USPs that make Palowise one of the best media monitoring tools available:

  • Predictive analytics capabilities: Palowise’s advanced algorithms can analyze social media data to identify trends and patterns, which can help businesses anticipate future events and make strategic decisions.
  • Advanced sentiment analysis: Palowise’s sentiment analysis can accurately identify the emotions and opinions of people talking about a particular brand, product or service, giving businesses a comprehensive understanding of how their audience feels.
  • Comprehensive data collection: Palowise can collect data from a wide range of sources including social media networks, forums, blogs and news websites.
  • Customizable dashboards: Palowise provides customizable dashboards that allow businesses to create their own unique views of the data, making it easy to identify key insights and trends relevant to their business.
  • Real-time monitoring: With Palowise, businesses can keep track of social media activities in real-time and quickly respond to changes in sentiment or trends.

Is Media Monitoring included in the default Palowise pricing plan?

All Services and pricing plan is Tailored to your needs!

All features of Palowise’s platform, combined with the Media Monitoring tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into media monitoring data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Media Monitoring experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Provide a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager