Reputation Management Tool

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities. This can help identify opportunities, mitigate risks, and improve the company’w reputation and sales. Palowise offers a reputation management too; & experts who have helped clients effectively respond to crises & improve their brands’ reputation.

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Key advantages of Palowise’s Reputation Management Tool

Shape a strong brand image

Brand image is all about how consumers and potential customers perceive a brand and what people talk about when they talk about a company. Monitoring the mentions of a brand in real-time can help build the brand image or effectively manage damages to the brand reputation by having access to valuable insights generated by thousands of data daily.

Increase Sales and Revenue

Consumers have access to countless information online to make their purchase decisions. Data can provide valuable information for improvement, and excellent reviews can help increase sales, while negative can lead to loss of sales.

Boost customer loyalty

By building a stronger brand image and a positive customer experience, companies can achieve customer loyalty and a higher rate of customer retention. Customer advocacy on social media is a great source of potential growth from their audience while increasing brand awareness.

Benefits of Reputation Management

If you’re not paying attention to your online reputation, you’re missing out on some serious benefits. Reputation management is all about understanding what people are saying about a brand online and taking strategic actions to improve it.

Here are some benefits of reputation management:

Benefit #1:

Improve brand image and visibility by gaining valuable insights on consumers and taking strategic actions in response to them.

Benefit #2:

Increase sales and revenue by helping the company be present on all available online channels and reviews.

Benefit #3:

Establish trust and credibility by utilizing data insights

Benefit #4:

Generate and improve business insights on how companies can increase their brand awareness, increase sales, have more positive reviews, and lead to customer loyalty and advocacy.

Other Capabilities of Palowise’s Reputation Management Tool

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

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Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).


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Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Reputation Management

What is Reputation Management?

Brand or personal reputation management is the practice of controlling and shaping the perception of a brand, company, or individual in the eyes of the public and stakeholders. This may involve improving customer experience, utilizing social media and digital marketing strategies, influencing search engine results and ratings, and managing reviews. In simpler terms, it is a way of managing how people view and think about a particular brand or entity

What is a Reputation Management Tool?

A Reputation Management Tool helps businesses, organizations, or brands to keep track of and manage their public image across the internet and social media.

Examples of monitoring include:

  • Social Media mentions, comments, shares, and more
  • Web, such as News articles, Blogs, and Forums
  • Reviews

By including Sentiment Analysis, one can effectively track the overall sentiment surrounding their brand by quantifying the data and accessing qualified reports that provide valuable insights.

How can a Reputation Management Tool help a company grow?

Today, companies cannot ignore the importance of managing their online reputation. A poor reputation can result in significant financial losses, while a positive reputation can drive sales through customer loyalty.

A Reputation Management Tool allows companies to keep track of their reputation online, monitor discussions and sentiment related to their brand, products, or services, and identify negative sentiment and sources of negative feedback. It also provides real-time reports on the impact of these sources, which can help companies to take necessary actions to improve their reputation. With the increasing use of the internet and social media, managing online reputation has become more crucial than ever, especially in the post-pandemic era where customers are at the forefront of business operations. Due to the abundance of data and the fast-paced nature of online conversations, it can be challenging for companies to keep track of all the information, which makes Reputation Management Tool essential for businesses.

By having a good reputation online, companies are able to:

  • exploit the benefits of growth that come from customer loyalty and advocacy
  • recognize opportunities
  • act preemptively for any crisis
  • use reviews to increase sales, improve customer retention, experience, or brand exposure
  • put the dots together when it comes to CRM, Social Media, business, and any malevolent action against the company, such as where, who, when, and why did the company receive lots of negative publicity during a certain period?

Our client in the food and beverage industry used our reputation management tool to evaluate the effect of negative publicity their campaign received from an influencer they had worked with. By monitoring what was being said about the company, its products and services, and the influencer, they were able to gauge the impact and segment their customer personas based on sentiment and preferences. Additionally, the tool provided real-time reporting on the data, which enabled the company to take prompt actions to minimize damage to their reputation. In simpler terms, the client used our tool to measure the impact of negative publicity received from an influencer, segment their customer base and take immediate actions to minimize the damage to their reputation by having real-time reporting on the data available.

Why is Reputation Management important?

Reputation management is crucial for any business and industry due to the intense competition and the ever-evolving demands of consumers.

The benefits of Reputation management include:

  1. Improve reputation online and ultimately everywhere
  2. Improve Customer Trust
  3. Recognize growth opportunities
  4. Enhance corporate and brand image
  5. Manage what is being said about a brand and company, leading to effective reputation management and crisis handling.

What are the key elements of a reputation management strategy?

A Reputation Management Strategy encompasses all the strategic efforts to enhance a company’s reputation and brand image based on how consumers perceive the company online. Utilizing a reputation management tool to monitor a brand’s online reputation is essential for protecting the brand. In summary, managing a company’s reputation is vital for the growth of a business. It leads to increased brand recognition and improved sales by capitalizing on the advantages of positive public perception and customer engagement.

Digital Brand Reputation Management

  • News articles
  • Blog posts
  • Forums
  • Reviews

Social Media Reputation Management

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • TikTok

The key elements of an effective reputation management strategy are:

  1. Create and maintain a strong social media presence, monitor all social media, and manage the community effectively.
  2. Develop a crisis communication plan.
  3. Effective monitoring of customer reviews such as Facebook and Google reviews, Tripadvisor, and more.
  4. Track all brand-related mentions on the web and social media platforms.
  5. Company benchmarking on all web and social media mentions, metrics, and KPIs.

Why is Palowise among the best Reputation Management Tools in the industry?

Palowise is a social intelligence platform that brings added value from Reputation Management capabilities that companies need to scale.

Such Reputation Management capabilities include:

  • Automated and customizable dashboards on our platform.
  • Predictive social listening analytics.
  • Our customer support is top-notch.
  • Our custom & comprehensive brand monitoring and reporting.
  • You may rank media mentions from various sources using our impact algorithm/ platform.
  • Our unparalleled capability for social listening.
  • Connectivity to Microsoft’s leading business intelligence tool, Power BI.
  • Actively keeping track of the competition.
  • We help you keep up with the latest trends.
  • In-depth audience-consumer insights.
  • Our partnerships with Greek Universities.

Is Reputation Management included in the default Palowise pricing plan?

All Services and pricing plan is tailored to your needs!

All features of Palowise’s platform, combined with the reputation management tool and expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Reputation Management experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Give a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager