Reputation Management Tool

Brand or personal reputation management is the practice of controlling and shaping the perception of a brand, company, or individual in the eyes of the public and stakeholders. This may involve improving customer experience, utilizing social media and digital marketing strategies, influencing search engine results and ratings, and managing reviews. In simpler terms, it is a way of managing how people view and think about a particular brand or entity

A Reputation Management Tool helps businesses, organizations, or brands to keep track of and manage their public image across the internet and social media.

Examples of monitoring include:

• Social Media mentions, comments, shares, and more
• Web, such as News articles, Blogs, and Forums
• Reviews

By including Sentiment Analysis, one can effectively track the overall sentiment surrounding their brand by quantifying the data and accessing qualified reports that provide valuable insights.

Today, companies cannot ignore the importance of managing their online reputation. A poor reputation can result in significant financial losses, while a positive reputation can drive sales through customer loyalty.

A Reputation Management Tool allows companies to keep track of their reputation online, monitor discussions and sentiment related to their brand, products, or services, and identify negative sentiment and sources of negative feedback. It also provides real-time reports on the impact of these sources, which can help companies to take necessary actions to improve their reputation. With the increasing use of the internet and social media, managing online reputation has become more crucial than ever, especially in the post-pandemic era where customers are at the forefront of business operations. Due to the abundance of data and the fast-paced nature of online conversations, it can be challenging for companies to keep track of all the information, which makes Reputation Management Tool essential for businesses.

By having a good reputation online, companies are able to:

• exploit the benefits of growth that come from customer loyalty and advocacy
• recognize opportunities
• act preemptively for any crisis
• use reviews to increase sales, improve customer retention, experience, or brand exposure
• put the dots together when it comes to CRM, Social Media, business, and any malevolent action against the company, such as where, who, when, and why did the company receive lots of negative publicity during a certain period?

Our client in the food and beverage industry used our reputation management tool to evaluate the effect of negative publicity their campaign received from an influencer they had worked with. By monitoring what was being said about the company, its products and services, and the influencer, they were able to gauge the impact and segment their customer personas based on sentiment and preferences. Additionally, the tool provided real-time reporting on the data, which enabled the company to take prompt actions to minimize damage to their reputation. In simpler terms, the client used our tool to measure the impact of negative publicity received from an influencer, segment their customer base and take immediate actions to minimize the damage to their reputation by having real-time reporting on the data available.

Reputation management is crucial for any business and industry due to the intense competition and the ever-evolving demands of consumers.

The benefits of Reputation management include:

1. Improve reputation online and ultimately everywhere
2. Improve Customer Trust
3. Recognize growth opportunities
4. Enhance corporate and brand image
5. Manage what is being said about a brand and company, leading to effective reputation management and crisis handling.

A Reputation Management Strategy encompasses all the strategic efforts to enhance a company’s reputation and brand image based on how consumers perceive the company online. Utilizing a reputation management tool to monitor a brand’s online reputation is essential for protecting the brand. In summary, managing a company’s reputation is vital for the growth of a business. It leads to increased brand recognition and improved sales by capitalizing on the advantages of positive public perception and customer engagement.

Digital Brand Reputation Management

• News articles
• Blog posts
• Forums
• Reviews

Social Media Reputation Management

• Facebook
• Instagram
• YouTube
• Twitter
• TikTok

The key elements of an effective reputation management strategy are:

1. Create and maintain a strong social media presence, monitor all social media, and manage the community effectively.
2. Develop a crisis communication plan.
3. Effective monitoring of customer reviews such as Facebook and Google reviews, Tripadvisor, and more.
4. Track all brand-related mentions on the web and social media platforms.
5. Company benchmarking on all web and social media mentions, metrics, and KPIs.

Palowise is a social intelligence platform that brings added value from Reputation Management capabilities that companies need to scale.

Such Reputation Management capabilities include:

• Automated and customizable dashboards on our platform.
• Predictive social listening analytics.
• Our customer support is top-notch.
• Our custom & comprehensive brand monitoring and reporting.
• You may rank media mentions from various sources using our impact algorithm/ platform.
• Our unparalleled capability for social listening.
• Connectivity to Microsoft’s leading business intelligence tool, Power BI.
• Actively keeping track of the competition.
• We help you keep up with the latest trends.
• In-depth audience-consumer insights.
• Our partnerships with Greek Universities.

All Services and pricing plan is tailored to your needs!

All features of Palowise’s platform, combined with the reputation management tool and expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

• Social Intelligence
• Social Listening
• Trend Analysis
• Sentiment Analysis
• Media Monitoring
• Competition Analysis
• Digital Footprint
• Consumer Intelligence
• Influencer Analytics
• Social Analytics
• Political Analysis
• Sponsorship Evaluation
• Brand Equity Measurement
• PR Crisis
• Mamalytics (mom content analytics)
• Tracker
• Campaign Evaluation