Curious about the latest trends among moms?
Palowise’s social media analytics tools help you understand how customers perceive your brand and how it compares to the competition. By listening to customer feedback, you can gain valuable insights and make data-driven decisions to improve your brand’s performance. With our analytics, you can stay informed about what people are saying about your brand and take action to stay ahead of the competition.
The increasing digitalization era of new Mothers
Mothers, particularly new mothers, are increasingly using the internet, specifically searching on Google and using social media, as a source of information and consultation for various concerns related to their babies. As such, it’s important for companies in the industry to have a presence on these platforms and be aware of the conversations happening about them, their competitors, and the industry as a whole.
The need for the Mama’s Digital Consumer Voice Study
As the use of social media and digital platforms continues to increase, the utilization of digital data is becoming essential in understanding consumer perceptions. To provide a deeper understanding of the topics and information that mothers are discussing and consuming online, Palowise is running an ongoing syndicated study. The study aims to give companies in the baby industry a better understanding of the conversations and trends happening in the digital space related to their industry.
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Influencers Evaluation & Analysis
If you are building out an influencer program, or already have one in place, and you are working (or intend to work) with social media influencers, you need to evaluate their work first.Identifying the right social media influencers for your brand is the foundation of a successful partnership and a successful influencer program.
- #1:Use the industry's top artificial intelligence to handle the heavy work for you and gain insights in minutes.
- #2:Receive an alert if something major occurs near your customer.
- #3:Identify the influencers, material, and messaging required to generate success in real-time.
- #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
- #5:Monitor engagement and sentiment to get valuable insights.
- #6:Monitor trending topics of discussion among users.
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