In today’s world, social media has become an important platform for moms, especially new ones, to seek advice and share their experiences related to babies. As a result, it’s crucial for companies to monitor online discussions, reviews, and search data to gain insights into the concerns and preferences of moms. This information can be used to develop products and services that are better suited to meet the needs of moms and their babies. By staying on top of social media trends, businesses can also identify potential influencers, brand advocates, and target customers, which can further help them to develop effective marketing strategies.

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Key advantages of Palowise’s Mamalytics study

Comprehensive Coverage

Palowise offers a broad and in-depth analysis of the digital behavior and preferences of mothers.
It covers various online platforms such as social media, forums, and review sites, providing a comprehensive understanding of mothers’ online engagement.

Actionable Insights

The study provides actionable insights that can be used by companies to create better products and services for mothers and their babies. The insights also help companies to identify key influencers, brand advocates, and potential customers.


Our team of experts is dedicated to providing the best service to our clients. We have years of experience working data in different fields, and we understand the market inside and out.

Benefits of Mamalytics

Mamalytics is a powerful solution that helps companies understand the digital behavior and preferences of mothers. It’s a great way for businesses to get a better understanding of what moms are talking about online, what they’re concerned about, and what they’re looking for when it comes to products and services for themselves and their babies.

Here are some of the benefits of Mamalytics study:

Benefit #1:

Helps companies create better products and services for mothers and babies.

Benefit #2:

Identifies key influencers, brand advocates and potential customers.

Benefit #3:

Provides actionable insights for targeted and effective marketing.

Benefit #4:

Gives a comprehensive understanding of mothers’ online engagement.

Benefit #5:

Our team of experts ensures the best possible insights and recommendations.

Other Capabilities of Palowise’s Platform

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

An influencer marketing agency, The Self, conducted a survey that found that 65% of companies currently use influencer campaigns and 92% of customers prefer to see promotions from people they don’t personally know instead of...

Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).

Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Mamalytics

What is Mamalytics?

As the digital landscape continues to evolve, it’s crucial for companies to stay ahead of the curve when it comes to understanding the preferences and behavior of mothers in the digital space. Palowise’s Mamalytics study offers a comprehensive analysis of mothers’ digital engagement, providing valuable insights and actionable data to inform product development and marketing strategies.

With a focus on monitoring social media, review sites, and forums, the Mamalytics study offers a broad and in-depth understanding of mothers’ needs and wants. The study also provides quick turnaround time, tailored to specific needs, and expert analysis, to ensure that companies are able to capitalize on the latest trends and insights in the market.

By leveraging the data and insights provided by the Mamalytics study, companies can better understand the consumer voice of mothers and create products and services that align with their needs and preferences. This will ultimately lead to increased brand loyalty, customer retention, and revenue growth.

How can Mamalytics help a company grow?

Mamalytics study is a powerful tool that companies can use to gain valuable insights into the preferences and behavior of mothers in the digital space. For instance, if a baby food manufacturer wants to develop products that will appeal to moms, they can use Mamalytics to discover what moms are saying about baby food and nutrition online. Based on this information, the company can modify its product development and marketing strategies to meet the needs of their target audience. By using Mamalytics to obtain data-driven insights, businesses can navigate the digital space more effectively and connect with moms in a meaningful way that sets them apart from competitors.

Why is Palowise among the best social Intelligence Platforms in the industry?

Palowise is a social intelligence platform that brings added value from social intelligence & social listening capabilities that companies need to scale.

Palowise Social Intelligence capabilities include:

  • Automated and customizable dashboards on our platform.
  • Predictive social listening analytics.
  • Our customer support is top-notch.
  • Our custom & comprehensive brand monitoring and reporting.
  • You may rank media mentions from various sources using our impact algorithm/ platform.
  • Our unparalleled capability for social listening.
  • Connectivity to Microsoft’s leading business intelligence tool, Power BI.
  • Actively keeping track of the competition.
  • We help you keep up with the latest trends.
  • In-depth audience-consumer insights.
  • Our partnerships with Greek Universities.

Is Mamalytics included in the default PalowisePro pricing plan?

All Services and pricing plan is tailored to your needs!

All features of Palowise’s platform, combined with the Mamalytics study and expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s Platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Social Intelligence xperts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Provide a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager