Social Intelligence in business

What is Social Intelligence?

Social media intelligence enables brands to gather valuable insights about their customers from social media platforms. Instead of simply monitoring basic metrics such as hashtags and mentions, this approach involves analyzing online data and turning it into actionable information. Brands can use social media intelligence to more effectively monitor their brand reputation, identify new trends, and gain a deeper understanding of their customer base. This can help them make smarter marketing decisions and improve their engagement with key audiences on social media.


How can a brand measure Social Intelligence?

Measuring social media intelligence involves using key performance indicators (KPIs) and other methods to evaluate a brand’s performance on social media. One of the key indicators that can be used to measure social intelligence is the brand’s level of engagement on social media. This includes metrics such as likes, comments, shares, reach, and visibility on social media platforms. Other KPIs to measure social intelligence include customer satisfaction, loyalty, retention rates, and word-of-mouth recommendations. In addition to these quantitative measures, brands can also use qualitative methods such as customer feedback, surveys, and focus groups to gain insights into how they are perceived by their customers and identify areas for improvement in their social media interactions and relationships.

An example of how brands use Social Intelligence

Eurobank, a financial services company, has used social intelligence to achieve success`{`EB1`}` in its marketing strategies. The bank places a strong emphasis on building personal connections with customers and fostering a culture of empathy and compassion among its employees. This focus on social intelligence has helped Eurobank establish a reputation for exceptional customer service and distinguish itself from its competitors. To support this, the bank implements various initiatives to train employees in social intelligence and customer service, such as regular training sessions and using customer feedback to identify areas for improvement. Additionally, Eurobank has also adopted digital tools and channels, such as social media and online chat, to make it easy for customers to interact with the company and receive personalized assistance. This has helped the bank to cultivate a dedicated customer base and achieve strong business performance.

Social Intelligence in marketing

Social intelligence is crucial for brands looking to connect with their target audience. Social media intelligence provides valuable insights into consumer behavior, preferences, and sentiment that can inform marketing strategies and campaigns. Tools that allow marketers to track and analyze data from social media platforms can help them understand their audience by providing data on demographics, interests, and engagement. This information can then be used to craft more effective marketing messages and campaigns that resonate with the target audience. Additionally, social intelligence can help marketers build and maintain relationships with their customers by creating personalized, authentic interactions. By using social intelligence to better understand and connect with their audience, marketers can increase the effectiveness of their digital marketing campaigns.

Social Media Intelligence

Social media intelligence is the practice of collecting and analyzing data from social media platforms to gain a better understanding of consumer behavior, preferences, and sentiment. It uses tools and methods to track and measure data points like demographics, interests, and engagement on social media platforms, which can help businesses and organizations better understand their target audience and adjust their marketing efforts accordingly. Social media intelligence goes beyond just monitoring and listening to social media activity, by using advanced techniques it enables businesses to gain deeper insights from online data. It’s important for brands to recognize that different social media platforms have different audiences with unique characteristics and preferences for consuming content and interacting with brands. Therefore, a one-size-fits-all approach is not effective, instead brands should tailor their content and strategies to the unique audience of each individual platform.


Social Intelligence platform

Social intelligence platforms provide businesses and organizations with the ability to track and measure a wide variety of data points and metrics related to their online presence and audience. These metrics may include brand sentiment, social media engagement, audience demographics, customer loyalty, and more. One example of such a platform is Palowise’s Social Intelligence platform, which allows businesses to track the performance of their social media content, such as views, likes, and comments, and gain insights into their audience demographics and interests. Additionally, Palowise’s Social Intelligence platform can help businesses identify emerging trends, monitor their brand reputation, and understand how their audience is engaging with their brand on social media. By using social intelligence platforms like Palowise, businesses can obtain valuable insights into their online presence and improve their understanding and connection with their target audience.

Read more about Social Intelligence

How L'Oréal aligns its social media strategy using Palowise

How Nestle measures campaign success and manages its brand reputation

How Tommy Hilfiger uses Palowise to to discover & analyze influencers

Why Palowise?

  • #1:Use the industry's top artificial intelligence to handle the heavy work for you and gain insights in minutes.
  • #2:Receive an alert if something major occurs near your customer.
  • #3:Identify the influencers, material, and messaging required to generate success in real-time.
  • #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
  • #5:Monitor engagement and sentiment to get valuable insights.
  • #6:Monitor trending topics of discussion among users.