Social Intelligence platform

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques. Businesses utilize social intelligence platforms to gain insight into how customers act and think. Social intelligence will play a bigger part as social technology develops, including informing competitive strategy. This is where Palo comes in. Its award-winning social intelligence platform owns 4 patents, having driven results to more than 100 clients from Greece and Cyprus since 2008.

1500+ brands trusted Palo so far.

Key advantages of Palowise’s
Social Intelligence platform

Advanced Social

Gain valuable business insights with Palo’s social listening tools. By joining the social conversation you will be able to identify industry opportunities, improve your brand’s image and respond to crisis on-time and effectively.

Consumer Behavior

Using an audience intelligence platform can help you analyze your consumers. Uncover trends in the early stages, identify key makers in your industry, understand different segments and how it all connects in the social intelligence psychology ecosystem.

Powerful Business
Intelligence (BI)

Measure your brand utilizing the power of data collected via our Social Intelligence Platform. Quantify the industry landscape, see how you do against your competitors and lead your brand to key businesses outcomes.

Benefits of Social Intelligence for any business

In today’s digital age, it is crucial for businesses to stay ahead of the competition by utilizing Social Intelligence. This enables companies to gain valuable insights into their customers, allowing them to improve their marketing and advertising campaigns and effectively manage their online reputation. By analyzing social media data, businesses can identify trends and patterns, which can lead to increased sales and revenue. Additionally, social intelligence helps companies monitor their online reputation, which can be used to improve their overall brand image. Overall, Social Intelligence is a powerful tool that can help businesses thrive in today’s digital landscape. Other benefits include:

Benefit #1: Understanding your Customer

In the post-COVID-19 world, it is essential for businesses to closely monitor and analyze customer interactions and social activity to remain top-of-mind and optimize their chances of converting potential customers.

Benefit #2: Create better products

Social media audiences are valuable resources for businesses because they are always available, free of cost and can be reached at any stage of development. Brands can use these audiences as focus groups to test new products or designs before investing money in production. By gathering customer input, brands can gain valuable insights that go beyond demographics like age, gender, or location. This can help them make better-informed decisions and improve their chances of success.

Benefit #3: Be Proactive in Crisis Management

Information related to a brand crisis can quickly spread through social media, causing significant damage to a company's reputation and image. However, by utilizing Social Intelligence, businesses can effectively monitor and address negative content, mitigate the impact of a crisis, and potentially restore their brand's reputation. This can be done by identifying patterns, tracking sentiment, and analyzing the reach of the content, which in turn help to inform the strategy to address the crisis.

Benefit #4: Understanding Competitors and your Sector

By gaining a deep understanding of your competitors' actions, motivations, and plans, businesses can gain a significant competitive advantage. This can be achieved by using social intelligence to analyze their presence on social media. By assessing their strengths and weaknesses, forecasting their plans more accurately, and identifying unexplored market opportunities, businesses can make more informed decisions and stay ahead of the competition.

Benefit #5: Keep Up with Trends

By keeping up with the latest customer preferences and identifying new trends through social intelligence, businesses can stay ahead of the curve. This can be done by tracking when certain topics first emerged, analyzing the most used terms, and assessing the sentiment associated with the trend. This information can help businesses make informed decisions and adapt to shifting customer preferences.

Other Capabilities of Palowise’s
Social Intelligence platform

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

An influencer marketing agency, The Self, conducted a survey that found that 65% of companies currently use influencer campaigns and 92% of customers prefer to see promotions from people they don’t personally know instead of...

Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).


In today’s world, social media has become an important platform for moms, especially new ones, to seek advice and share their experiences related to babies. As a result, it’s crucial for companies to monitor online discussions, reviews, and search data to gain...

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Palowise’s Social Intelligence platform

What is  Social Intelligence?

Social Intelligence enables brands to make well-informed decisions based on customer and audience insights gathered from social media and the web. Social media intelligence (socmint) transforms data into valuable, actionable information that is useful for companies. It goes beyond simple metrics such as hashtags, mentions, and comments to provide a deeper understanding of customer behavior and preferences.

What is a Social Intelligence platform?

A Social Intelligence platform is a tool that helps businesses gather, analyze and interpret data from social media platforms to gain insights into a brand, industry, or audience. The platform allows businesses to track and analyze social media conversations, interactions, and engagement, providing a comprehensive understanding of a brand’s performance, reputation, and the overall sentiment and discussion landscape surrounding the brand or industry.

Some Social intelligence examples include but are not limited to:

  • Targeting customer needs by utilizing the customer data
  • Creating data-driven marketing campaigns
  • Developing products based on data insights
  • Identifying new business opportunities
  • Managing and aintaining a positive Brand reputation

How can a Social Intelligence platform help a company grow?

A Social Media Intelligence platform enables brands and businesses to gain a deeper understanding of their customers, competitors, and industry by analyzing data from social media platforms. This goes beyond simply monitoring mentions and tracking online sentiment. By using a Social Intelligence platform, businesses can make informed decisions about marketing, product development, competition, customer experience, and more.

Social Intelligence is important for businesses because it allows them to stay competitive by monitoring the buzz and reputation of their brand in a dynamic marketplace, gain insightful data, measure the success of marketing campaigns, stay up-to-date with customer preferences, identify potential crises early, and access unbiased information for decision-making.

How is Social Intelligence different from Social Listening?

Social Listening and Social Intelligence are related but distinct concepts.

Social Listening is the practice of monitoring and analyzing social media conversations and mentions of a brand or topic in real-time. It is used by businesses and organizations to gain insights about their customers and track the reputation of their brand. This process is typically done using specialized tools or software, which generate reports, graphs, and word clouds, which are used to evaluate the success of campaigns, assess brand health, and gather product feedback.

Social intelligence is the strategic use of social data to answer specific questions or solve problems. It has a wide range of applications in areas such as research, product development, communications, and marketing. Social intelligence can be a standalone project, an extension of a department, or an entire business function. In practice, social intelligence is about using signals such as social, behavioral, and emotional signals within data to make informed decisions and find the best course of action.

What type of businesses can benefit from a Social Intelligence tool?

All businesses that wish to tap into their online presence can benefit from a Social Intelligence tool! However, it’s important to note that even if your brand does not have an online presence, it’s likely that your competitors are already utilizing the benefits.

There are many social intelligence tools available, each providing different solutions for different needs. To find the best fit social intelligence platform for your business, it’s important to consider your specific needs and requirements. We have helped companies from 11 different sectors and industries with our social intelligence solutions, including:

  1. FMCG / Consumer Goods
  2. Retail & eCommerce
  3. Financial Sector
  4. Telecoms
  5. Energy
  6. Pharmaceutical
  7. Automotive
  8. Marketing and PR Agencies
  9. Political Parties & Figures
  10. Public Figures
  11. Non-profits / NGOs

What are some common Social Intelligence example use cases for a brand

With a powerful social intelligence platform, brands can efficiently and accurately conduct the following activities:

  • Brand reputation management: Monitoring social media conversations to detect potential problems or negative sentiment and creating plans to address them.
  • Consumer insights: Collecting data on what customers like, need, and struggle with, to guide the creation of new products and advertising campaigns.
  • Campaign measurement: Evaluating social media data to determine the effectiveness of marketing campaigns and identify opportunities for improvement.
  • Competition analysis: Monitoring the social media presence of rivals to identify opportunities and potential challenges.
  • Crisis management: Keeping an eye on social media for potential crisis situations and creating plans for how to respond to them.
  • Audience segmentation: Identifying and focusing on specific groups of customers based on their social media behavior and interests.
  • Sentiment analysis: Identifying and interpreting the emotional tone of social media conversations about a brand.
  • Social listening for product development: Identifying customer needs and feedback to guide the development and improvement of products.
  • Identifying industry trends and patterns: Understanding the topics being discussed and how they relate to a particular industry, to anticipate changes and identify opportunities.

How is Social Intelligence measured?

Social Intelligence is quantified by collecting and analyzing data from the web and social media for a specific brand or industry. Key performance indicators (KPIs) that are typically measured include buzz, sentiment, topics, engagement (such as likes, shares, comments, views), and the overall discussion landscape surrounding a brand or industry. Palowise’s Social Intelligence tool utilizes advanced natural language processing and machine learning algorithms to accurately measure and analyze these metrics, providing a comprehensive understanding of a brand’s social media performance and reputation.

Why is Palowise among the best social intelligence platforms in the industry?

Palowise is a social intelligence platform that brings added value from social intelligence & social listening capabilities that companies need to scale.

Palowise Social Intelligence capabilities include:

  • Automated and customizable dashboards on our platform.
  • Predictive social listening analytics.
  • Our customer support is top-notch.
  • Our custom & comprehensive brand monitoring and reporting.
  • You may rank media mentions from various sources using our impact algorithm/ platform.
  • Our unparalleled capability for social listening.
  • Connectivity to Microsoft’s leading business intelligence tool, Power BI.
  • Actively keeping track of the competition.
  • We help you keep up with the latest trends.
  • In-depth audience-consumer insights.
  • Our partnerships with Greek Universities.

Is Social Intelligence included in the default Palowise pricing plan?

All Services and pricing plans are tailored to your needs!

All features of Palowise’s platform, combined with the Social Intelligence platform and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What additional services does Palowise’s platform include?

Palowise’s services are tailored to help your brand achieve success. We provide you with a complete understanding of your target audience and the market, which enables you to make informed decisions and stay ahead of the competition. Here are some examples of services that Palowise provides that can benefit your brand:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company!

Fill in the form below and one of our Intelligence
experts will get back to you within 24 hours.

Our Social Intelligence experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Provide a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager