Tommy Hilfiger, a well-known fashion brand, utilized the services of, Palowise, to enhance their influencer marketing strategy. With our platform, they were able to identify and evaluate a variety of influencers who aligned with their brand values. One notable achievement for Tommy Hilfiger, was an improvement in social media engagement and brand recognition, achieved through partnerships with these influencers. By using Palowise, Tommy Hilfiger streamlined their influencer search and selection process, resulting in more effective campaigns and a stronger online presence.
The Story ofTommy Hilfiger
Tommy Hilfiger is a well-established American fashion designer and brand, famous for its classic preppy and casual clothing style. It has been in the industry for over three decades and has expanded its reach to become a worldwide brand, with a wide range of products such as clothing, footwear, accessories, and home goods. The company has retail stores all over the world and a robust e-commerce platform. Recently, the brand has been successful in increasing its reach and market share, particularly by using digital marketing and working with influencers.
The Challenge of finding and selecting the right influencers
Before working with Palowise, Tommy Hilfiger faced the challenge of identifying and selecting suitable influencers for their marketing campaigns. As a worldwide fashion brand, it was essential for them to collaborate with influencers that shared the same values and could effectively market their products to the right audiences. However, the process of finding and evaluating potential influencers was tedious and required a lot of resources. The lack of transparency and inefficiency in their approach made it challenging for the brand to find and collaborate with the best fit influencers for their campaigns.
Why Tommy Hilfiger Chose Palowise
Tommy Hilfiger decided to work with Palowise due to the comprehensive solution that our platform offers for influencer discovery and analysis. The brand found Palowise through market research and compared it to other options before ultimately choosing to work with us.
What impressed Tommy Hilfiger about Palowise was our advanced analytics and data-driven approach which provided valuable insights into their target audiences and influencer performance. The platform’s 90% sentiment analysis accuracy and 7 Feelings Wheels Sentiment Analysis played a major role in the decision as it helped them to evaluate the effectiveness of their campaigns and make necessary adjustments.
Additionally, the ability of our platform to automate the entire influencer search and selection process was a major advantage for the brand. The automated features made it easier for Tommy Hilfiger to find and evaluate potential influencers, allowing them to spend more time on other aspects of their campaign strategy. The combination of these features made Palowise the ideal choice for Tommy Hilfiger.
After working with Palowise, Tommy Hilfiger experienced a significant improvement in their influencer marketing efforts. The brand was able to find and collaborate with a diverse group of influencers who aligned with their brand values and effectively promoted their products to the right audiences.
One of the key metrics that saw an improvement was their social media engagement, which increased after implementing campaigns with the influencers found through our platform. This was a direct result of the company’s capability to select the appropriate influencers who resonated with their target audience.
Overall, working with Palowise enabled Tommy Hilfiger to simplify their influencer search and selection process, resulting in more successful campaigns, a stronger online presence, and ultimately increasing brand awareness and sales. The partnership with Palowise allowed Tommy Hilfiger to achieve their marketing objectives, expand their influencer marketing strategy, and measure its performance.
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