In 2024, Greek consumers spent more than €500 million on two fast-rising e-commerce giants: Temu and Shein. This staggering figure, recently revealed in market reports, reflects a growing trend in cross-border online shopping.
At Palowise, we decided to dig deeper. We ran a data-driven analysis across web and social media channels to understand the digital footprint of these two platforms in the Greek market. The results were striking.
Temu’s Buzz Was 5x Bigger Than Shein’s
Our findings showed that Temu achieved five times more mentions across web and social media platforms compared to Shein throughout the year. That’s not just a lead — it’s a landslide.
From viral TikTok hauls and YouTube unboxings to Reddit threads and Facebook marketplace discussions, Temu’s presence exploded across every major social platform. The brand’s aggressive marketing, free-shipping offers, and gamified shopping experience clearly struck a chord with Greek consumers.
Why Is Temu Capturing So Much Attention?
Several factors likely contributed to this disparity in buzz:
- Higher visibility on platforms like TikTok, Instagram, and YouTube.
- Heavier investment in influencer marketing and referral incentives.
- Novelty factor, as Temu is newer to the market and sparking curiosity.
- Aggressive promotions and pricing strategies that appeal to price-sensitive consumers.
While Shein has long been known for its affordable fashion, Temu’s broader product range — from tech gadgets to homeware — might have helped it cast a wider net.
Consumer Behavior Is Evolving
This trend suggests a shift in consumer expectations and behavior:
- Low prices are no longer enough. Engagement, convenience, and entertainment now matter.
- Platforms that feel social-first and offer interactive experiences are outperforming those that follow a traditional e-commerce model.
What Does This Mean for Brands and Retailers?
Understanding where the buzz is happening — and why — is crucial for any brand operating in the digital landscape. At Palowise, we empower companies to monitor, analyze, and respond to market trends in real time using deep social listening and web intelligence tools.
If you’re not tracking and analyzing your digital footprint, you’re already losing ground.
Ready to See What the World Is Saying About Your Brand?
👉 Get in touch with Palowise today and discover how our insights can power your strategy.
Let us show you how data becomes your competitive edge.
Final Thought:
Why are Greek consumers shopping so much from Temu and Shein — and why did Temu generate 5x more buzz?
Is it just about price, or are we seeing a deeper shift in how digital-native shoppers engage with brands online?
