Stefanos Falkonakis, Group Marketing Leader, Interamerican & Anytime presented on how to utilize web & social media data analysis to create new products and services, build a better customer experience, and design more effective communication campaigns.
Sofia Regoukou, Head of Social and Advocacy at L’Oréal explained how Palowise supports influencer evaluation and the selection of future company collaborations.
Eleni Stefanidou, Corporate Affairs & ESG Manager at Nestlé, and Panos Milias, Digital Acceleration Manager at Nestlé presented how Palowise’s alerting service helps in immediate response to digital crises.