Why Should You Care about Share of Voice?
In today’s hyper-competitive marketplace, brands fight for attention, trust, and market dominance. One of the most powerful — yet often overlooked — metrics in modern marketing is Share of Voice (SoV).
Put simply, SoV measures how much exposure your brand receives compared to competitors across multiple channels, including digital, social, and social media platforms.
Research by marketing experts Les Binet and Peter Field, in partnership with LinkedIn’s B2B Institute, revealed a compelling insight:
When a brand’s Share of Voice exceeds its market share by 10 percentage points, it typically experiences a 0.7% annual increase in market share.
In short, more voice means more growth.
Why Share of Voice Matters for Your Brand Strategy
Raising your SoV isn’t just about being louder — it’s about being strategically visible at the right time, in the right places, with the right message.
Brands that consistently invest in brand visibility through:
- Unified, compelling messaging
- Data-informed, targeted campaigns
- An omnichannel presence (social, digital, and media)
…are the brands that build consumer trust, influence buying decisions, and outperform the competition.
An increased Share of Voice empowers your brand to:
✅ Dominate industry conversations
✅ Gain consumer mindshare and loyalty
✅ Drive long-term market share growth
💡 How Palowise Helps You Lead the Conversation
At Palowise, we empower brands with powerful, data-driven tools to monitor, analyze, and optimize Share of Voice across channels and industries.
With our advanced analytics, you’ll gain real-time insights into:
📊 Brand visibility trends
📣 Audience sentiment and engagement
📌 Competitive positioning
Our tools transform raw data into actionable intelligence, enabling you to:
🔍 Enhance your messaging strategy
🎯 Discover hidden opportunities
📈 Make informed decisions that accelerate growth
Ready to Grow Your Market Share?
In today’s data-driven landscape, understanding and increasing your Share of Voice isn’t just an advantage — it’s a necessity.
