Digital trends and brand strategy

Social distancing has impelled people to spend more time in the digital ecosystem and especially on social media resulting in an increase in active users and thus the creation of online trends. This trend will continue even more strongly in 2022 and in the future.

By combining social media intelligence and analytics tools, organizations can monitor and analyse users conversations in real time, while also being able to identify trends that affect customers and the industry in general. Utilizing trends in the digital ecosystem, companies can inspire, create and more effectively meet their common goal.

When things go out of plan, digital trend analysis can help make decisions by changing gears for better results. In addition, advertising campaigns can be significantly costly. However, by understanding the current trends businesses can get important details about the types of advertising that are most effective in their industry, but also limit the target audience while reducing costs. The ROI optimization is definitely a significant advantage analysing digital trends.

The high technology of PaloServices can now discover the most discussed topics on the Internet and social media but also in each channel separately such as news sites, Twitter, YouTube and Google, presenting the top internet trends in Greece in a unique way.

In the current tendency to digital transformation, stay informed and take advantage of internet analytics capabilities to create even more targeted marketing strategies and of course increase your connection to your common goal.

Will you stay away from being one step ahead?

Why Palowise?

  • #1:Use the industry's top artificial intelligence to handle the heavy work for you and gain insights in minutes.
  • #2:Receive an alert if something major occurs near your customer.
  • #3:Identify the influencers, material, and messaging required to generate success in real-time.
  • #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
  • #5:Monitor engagement and sentiment to get valuable insights.
  • #6:Monitor trending topics of discussion among users.