What is Social Media Monitoring?
Social Media Monitoring is the process of tracking and recording mentions of a brand, product, competitor, or keyword across social networks in real time.
It focuses on collecting raw data — such as posts, hashtags, comments, and tags — that can later be analyzed for deeper insights.
Why is Social Media Monitoring important?
- Provides real-time visibility into conversations.
- Helps brands detect crises quickly and respond to issues.
- Captures all relevant mentions for future analysis (sentiment, topics, trends).
- Supports customer service teams by spotting direct and indirect feedback.
What is an example of Social Media Monitoring?
A food-delivery app monitors mentions across X, Instagram, TikTok, and Facebook with Palowise. A sudden surge in complaints about a promo code is flagged; community managers reply in-thread, Support opens tickets, and Product fixes the issue. The team tracks sentiment shift, response time, and UGC volume to confirm brand health rebounds post-fix.
Key Takeaways
- Monitoring = capturing mentions in real time.
- Listening = analyzing those mentions for meaning and strategy.
- With Palowise, brands can monitor conversations continuously and ensure no relevant mention goes unnoticed.
