Nestlé
How Nestlé measures campaign success and manages brand reputation with Palowise—tracking KPIs, sentiment, and social intelligence at scale.
How Nestlé measures campaign success and manages its brand reputation
Nestlé partnered with Palowise to strengthen campaign measurement and brand reputation management. With better visibility into performance and consumer response, the brand improved decision-making and supported increased brand awareness and loyalty.
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Introduction
Nestlé is a global food and beverage company with a long history and strong brand reputation. The company worked with Palowise to improve campaign effectiveness and better manage reputational risk across channels and markets—supporting brand awareness, loyalty, and business growth.
The Story of Nestlé
Nestlé is a multinational food and beverage company headquartered in Switzerland, operating globally with a broad product portfolio and a strong focus on sustainability and innovation. Managing reputation and measuring marketing performance across a diverse audience requires consistent, scalable intelligence.
The challenge: measuring campaign success and managing brand reputation
With a large and diverse customer base, it was difficult to accurately assess marketing impact. Nestlé’s global presence also increased exposure to reputational risk, from negative coverage to consumer backlash. The team needed stronger measurement and continuous monitoring to respond effectively.
How Palowise responded
Palowise implemented measurement and social intelligence workflows to help Nestlé monitor brand health and campaign outcomes across markets.
- Campaign measurement with KPI tracking (buzz, share of voice, sentiment, impact, engagement)
- Regular reporting and insights for optimization opportunities
- Social intelligence monitoring across major platforms to track mentions, sentiment, and engagement
- Guidance to translate insights into marketing and reputation actions
The results
As a result of working with Palowise, Nestlé improved visibility into campaign performance and strengthened reputation monitoring. The outcome included increased brand awareness and customer loyalty, helping support growth in sales and revenue while reducing uncertainty in decision-making.
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Measure what matters, stay ahead of reputational risk, and turn consumer intelligence into faster, smarter marketing decisions.
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