What is Alerting?
Alerting is the automated system of real-time notifications that signal sudden or significant changes in online conversations. These may include spikes in Buzz, shifts in Sentiment, surging Topics, or mentions from high Source Impact profiles.
Why is Alerting Important?
- First line of defense in Crisis Management.
- Essential tool for proactive Reputation Management.
- Supports campaign monitoring by notifying teams when performance shifts.
- Uncovers opportunities when positive trends or mentions surge.
What is an example of Alerting?
A global fashion brand uses Palowise alerting to notify the team when daily Buzz rises >30% above baseline, Net Sentiment dips below 0, or a high Source Impact influencer mentions the brand. Real-time Slack/email alerts enable PR to respond within minutes, adjust messaging, and protect brand reputation during a product drop.
How Alerting connects with other KPIs
- Triggers when Buzz volume spikes.
- Activates if Sentiment turns negative rapidly.
- Detects new Topic clusters or shifts in Word Clouds.
- Monitors Influencer Mentions and high-Impact sources.
- Supports Campaign evaluation with real-time feedback.
Key Takeaways
- Alerting = real-time intelligence backbone.
- Enables fast, informed responses in cases of crisis.
- With Palowise, alerts are customizable by keyword, sentiment, topic, or influencer.
