June marks Men’s Mental Health Awareness Month, a timely opportunity to explore public dialogue, online sentiment, and community engagement around a topic that often remains underrepresented. Our recent research and social listening analysis across various platforms provided deep insight into the current digital conversation, and the results are both encouraging and eye-opening.
Where the Conversation Begins: Platforms Driving the Buzz
We tracked mentions and discussions about men’s mental health using hashtags such as #MensMentalHealth, #ItsOkayToTalk, and #MensMentalHealthAwarenessMonth. Here’s how different platforms contributed:
- TikTok & Instagram (~45% of total buzz)
These platforms were the top contributors. Personal stories of vulnerability, motivational content, and mental health tips dominated. Creators helped normalize open dialogue around men’s emotional struggles. - X (~30%)
Users mostly shared articles, took part in public discussions, and promoted awareness events. X served as a hub for informative content and advocacy. - Reddit (~15%)
Communities engaged in deeper, more personal discussions, often centered around depression, anxiety, and mutual support. The tone here was notably reflective and sincere. - Facebook & LinkedIn (~10%)
Mentions came mainly from corporate initiatives and awareness campaigns. While smaller in volume, these platforms played a key role in promoting preventative care and workplace wellbeing.
Sentiment Analysis: What People Are Saying
We analyzed sentiment across all platforms to understand how people feel when talking about men’s mental health:
- Positive (60–65%)
Most conversations had a hopeful and supportive tone. Users praised openness, encouraged each other, and highlighted the power of community. - Neutral (25–30%)
These were primarily information-based posts: links to articles, infographics, and announcements — valuable but emotionally neutral. - Negative (5–10%)
A small fraction included comments with bias, stigma, or discomfort around the topic of male vulnerability. These reflect ongoing cultural barriers that still need to be addressed.
📍Notably, in Greece, the positive sentiment rises to 70%, driven by local communities that foster open conversation and collective encouragement.
By the Numbers: Platform Buzz & Sentiment Breakdown
Here’s a visual breakdown of the Share of Voice and sentiment across platforms:
Key Takeaways for Businesses and Communities
- Social media matters — Platforms like TikTok and Reddit aren’t just for entertainment; they are powerful spaces for honest conversations and emotional support.
- Corporate voices count — Facebook and LinkedIn, though quieter, offer valuable opportunities for companies to support employee well-being and promote inclusive workplace cultures.
- Positive momentum is building — With over 60% of the sentiment leaning positive, the digital landscape shows a promising shift towards empathy, education, and support.
Final Thoughts
Men’s Mental Health Awareness Month isn’t just a moment — it’s part of a larger movement to deconstruct stigma and promote mental well-being for all. Whether through storytelling, campaigns, or simply listening, every voice makes a difference.
Let’s keep the conversation going.
