A Powerful Gathering of Ideas, Innovation, and Inspiration
What an unforgettable couple of days at the Social Media & Influencer Marketing Conference organized by BOUSSIAS Events!
As proud sponsors of this key industry event, Palowise had the privilege to be at the very heart of the conversation — engaging with visionary marketers, creators, and business leaders at our booth, and showcasing how Social Media Intelligence can shape the future of brand growth and strategy.
Illuminating Digital Shadows: The Fireside Chat with L’Oréal Hellas
One of the standout moments of the conference was the Fireside Chat titled
“Casting Light on Digital Shadows: The SoMe Intelligence Advantage”, featuring our CEO, Panayiotis Tsantilas, in discussion with Sophia Regoukou, Head of Social & Advocacy at L’Oréal Hellas.
Their insightful exchange served as a reminder that even the speakers gain as much knowledge and inspiration as the audience. Together, they explored how data and intelligence can illuminate, inspire, and drive growth for top global brands like L’Oréal.
Key Themes from the Discussion
- The critical role of Social Media analytics in an era overwhelmed by data and misinformation.
- Bridging the gap between Greek companies and multinationals in adopting SoMe intelligence.
- The evolving relationship between influencer marketing, emerging platforms, and brand strategy.
- How L’Oréal Hellas leads the way with agility, data quality, and cultural understanding.
- And most importantly: why now is the time for Greek businesses to move from uncertainty to action through analytics and AI.
The Call to Action: Embracing AI and Analytics
As Panayiotis Tsantilas emphasized during his talk:
“With the right tools and mindset, the opportunity for Greek businesses is immense. Don’t let it pass by—be among the 15% who are fast adopters of AI.”
This powerful message resonates across the industry — a reminder that data-driven transformation begins with bold action and an openness to innovation.
Celebrating Collaboration and Community
We’re immensely proud of the Palowise team for bringing our vision to life — sparking meaningful conversations, sharing expertise, and connecting with the broader marketing community.
A huge thank you to BOUSSIAS Events for hosting such an exceptional conference, to Dannos Tsakalos for his brilliant production, and to Vassiliki Kotzia for her warm and professional hosting.
And of course, to all the inspiring speakers who shared insights, challenged perspectives, and shaped the dialogue around the future of marketing and influence.
Moving Forward
At Palowise, we remain committed to empowering brands with actionable social media intelligence — helping them navigate complexity, uncover opportunities, and achieve measurable growth through data and AI.
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