- Her hauntingly beautiful vocals
- Her decision to sing in Greek, praised for its authenticity and cultural weight. So while the overall volume of conversation dropped, engagement took a different form: fewer surface-level reactions, more genuine appreciation.
 Less casual noise. More heartfelt responses.
 Lower volume, but deeper connection.
Less hype, more impact. This is exactly where social listening proves its value: going beyond raw numbers to uncover the why behind audience behavior — what resonates, what moves people, and what creates lasting impressions.
 Not all buzz is loud. And not all impact is measured in mentions.