Every September, one question returns to the spotlight: will Greece’s Next Top Model still capture the nation’s attention?
When the 2025 premiere aired, we wanted to move beyond assumptions and measure what really happened. So, at Palowise, we turned to our Palowise Analytics Platform and followed the digital conversation from September 13 to 24. The result? Over 12,000 mentions across web and social media — but not quite where we expected them.
Following the digital trail
At first glance, you’d expect the buzz to peak on TikTok or Instagram, where creators and lifestyle influencers usually dominate. That’s the “safe bet” for a show like GNTM. But as the data unfolded, a different story emerged. The biggest spikes in conversation came from X, news sites, and Facebook.
This shift tells us something deeper: audiences weren’t just watching the show — they were reacting in real time, debating headlines, and amplifying key moments in the digital town squares where conversations move fast and spread wide.
What the numbers reveal
Looking closer, our social listening uncovered a narrative less about polished influencer content and more about instant reactions and mainstream amplification. Instead of curated clips, people were sharing hot takes. Instead of planned campaigns, it was breaking news cycles.
Why this matters
For entertainment brands and marketers alike, the takeaway is powerful: audiences don’t always gather where you expect them to. GNTM still commands attention, but the channels that carry its relevance are shifting. Success now depends on listening closely, adapting quickly, and understanding not just how much people talk — but where and why.
The bigger picture
At Palowise, this case is more than a snapshot of a TV show. It’s a reminder that content analytics is storytelling in data form. By tracing the patterns, we uncover not just numbers, but narratives — narratives that help brands find their audience, join the right conversations, and stay ahead of cultural change.
So, is the GNTM comeback hype or history?
The answer is both — the hype is still alive, but the history is being written on new platforms.
