It was a pleasure for Antonis , Head of Customer Success & Analytics at Palowise, to speak at Athens University of Economics and Business (AUEB) to postgraduate students of the MSc in Marketing Analytics programme.
The course explores in depth how web and social media (SoMe) analytics can optimise digital marketing, an issue which is at the core of our work at Palowise. The session sparked meaningful discussions, with students showing real curiosity and exchanging ideas that could lead to promising collaborations.
It is always a privilege for us to engage with top academic institutions and ambitious young students. It’s an honour to contribute to the academic journey of the next generation of marketers and data analysts.
