Influencer marketing has evolved into one of the most dynamic and effective promotional tools for businesses globally. Global research reports present that more than 61% of the brands cooperate with influencers. Social media intelligence is now a necessity for marketers who want to make data-driven strategic decisions. Let’s explore how data utilization is transforming the approach to influencer marketing and how Palowise helps businesses navigate this rapidly growing environment.
The Influencer Landscape in Greece
The Greek influencer market has exploded in recent years, presenting impressive numbers:
- 25Κ Influencers on Instagram
- 20K Influencers on TikTok
- 10K Influencers on YouTube
These platforms host creators with different profiles, levels of influence, and topics of interest. For a business, choosing the right partner is no longer a matter of intuition; it’s a matter of data & analytics.
The Need for Intelligence
As the number of influencers grows, businesses need to have:
- A clear picture of each influencer’s performance
- An understanding of the influencer audience
The ability to predict the effectiveness of a collaboration
Social Media Intelligence allows marketers to filter out the noise, analyze trends, and leverage data to choose collaborations with real value.
Through Palowise’s Influencer Evaluation & Discovery services, we offer businesses powerful tools to leverage the full potential of the influencer marketing market in Greece.
🔍 Influencer Discovery
With access to hundreds of thousands of profiles on Instagram, TikTok, and YouTube, Palowise allows marketers to:
- Filter influencers based on audience, engagement, values match, type & style of content and performance
- Discover new and emerging creators
- Understand the strengths of each content category
📊 Influencer Evaluation
Evaluation is not limited to simple follower numbers. Palowise analyses :
- Real engagement & sentiment analytics
- Audience and behavior analytics
- Background profile check and values match
- Historical performance data
- Benchmarking against competitors
Therefore, every collaboration can be based on solid, reliable data that reduces risk and increases campaign effectiveness.
Conclusion
In a rapidly evolving market, Social Media Intelligence is not just an advantage; it is a prerequisite for success. Businesses need to rely on data, systematic analysis, and reliable tools.
Learn more about Palowise and see how it can enhance your influencer marketing strategy.
