Discover the latest insights, trends, and strategies in social intelligence marketing to help you connect deeply with your audience and drive business growth.
In 2024, Greek consumers spent more than €500 million on Temu and Shein. Palowise analyzed web and social media data to compare their digital footprint in Greece—revealing a clear winner.
Men’s Mental Health Awareness Month is a timely opportunity to explore online dialogue and sentiment. Palowise’s social listening analysis reveals where the conversation happens, how people feel, and key takeaways for communities and businesses.
Artificial Intelligence (AI) is transforming various aspects of life worldwide, and Greece is no exception. Based on the analysis of mentions across multiple platforms, it is evident that Greeks hold mixed feelings about AI.
In today’s digital landscape, customers are more vocal than ever before. Social listening empowers businesses to tap into these conversations and transform online discussions into customer insights, sentiment, and trends.
Trend analysis helps you spot patterns in data over time and translate them into decisions. This guide covers core methods for market research, from time series and social listening to ARIMA, focus groups, and real-world case studies.
Social intelligence helps brands truly understand online conversations, emotions, and behaviors. Learn how to analyze social media data, anticipate trends, manage reputation, and build trust through smarter, data-driven engagement.
In today’s digital age, a well-defined online presence is no longer a luxury – it’s a necessity. Your company’s digital footprint holds immense power when crafting effective marketing strategies.
Social intelligence marketing helps businesses leverage social data to understand behavior, preferences, and sentiment—powering more targeted campaigns, stronger engagement, and measurable ROI.
