PR Crisis Management

Crises are unpredictable, and PR crises are part of business reality. A solid Crisis Management system helps anticipate and respond effectively. According to PWC, 75% of companies rely on technology to coordinate crisis responses, and 69% of leaders faced at least one crisis in five years. Palowise’s PR Crisis Alerting tool acts like an early-warning system, detecting potential issues before they escalate, so you can act fast and protect your brand’s reputation.

200+ brands trust Palowise.

Key advantages of Palowise’s Trend Analysis tool

Better understanding of consumers behavior.

New consumer trends will emerge as a result of changes in consumer behavior. By being aware of these trends, you may focus on your content strategy.

Detecting emerging crises.

If you keep an eye on digital trends, you'll be informed when a crisis is approaching and have time to put your strategy into action.

Influencer discovery.

Ability to identify influencers surrounding those trends. Can you profit from their popularity or avoid danger?

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Benefits

PR crisis management is like having a safety net for your business. It's important to have a plan in place, just in case something goes wrong. Here are some of the benefits of having a good crisis alerting system:

You'll be able to act fast: When a crisis hits, every second counts. With a plan in place, you'll know exactly what to do and can respond quickly to minimize the damage.
Your reputation will be safe: A crisis can be a major blow to your brand's reputation. With a good crisis management plan, you can take steps to protect your reputation and keep people thinking positively about your business.
You'll save money: A crisis can be costly, both in terms of immediate expenses and long-term damage to your reputation. By managing the crisis effectively, you'll be able to save money in the long run.
You'll regain trust: People are more likely to trust a business that's transparent and responsive during a crisis. By managing the crisis well, you'll be able to regain the trust of your customers.
You'll learn from your mistakes: A crisis can be a valuable learning opportunity. By analyzing what went wrong and making changes to prevent it from happening again, you'll be able to make your business stronger in the long run.
For example, imagine a food company that had a recall of its product due to contamination, but the company had a crisis management plan in place, they were able to act fast, inform their customers, recall the products and offer refunds, which helped the company to regain the trust of its customers and avoid any long-term damage to its reputation.
Overall, PR crisis management is essential for any business that wants to be prepared for the unexpected and minimize the impact of a crisis. With a solid plan in place, you'll be able to act fast, protect your reputation, save money, regain trust and learn from your mistakes.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos

CEO & Founder

VALUECOM

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis

Group Marketing Leader

Interamerican

FAQ

How can PR Crisis Management help a company?

PR crisis management can be a lifesaver for a company when something goes wrong. It's like having a plan B, or even a plan C, for when something bad happens to your business or brand. For example, let's say a big news story breaks that's bad for your company, or a social media scandal starts trending. If you're not prepared, it can seriously damage your reputation. But with a good PR crisis management plan in place, you'll know exactly what to do and can take action to minimize the damage. There are plenty of famous examples of companies that have had to deal with a PR crisis. A recent example is when United Airlines had to deal with the backlash from a passenger being dragged off a flight. Or in the past, when Toyota had to recall millions of cars due to a safety issue. Palowise has helped many clients who have been through a PR crisis. With the help of our PR crisis management tool, our clients were able to identify the crisis early and take pre-emptive measures to minimize the damage. They were able to locate any other issues that may hurt the company's reputation and notify the stakeholders immediately.

How to avoid a PR crisis?

You can't completely avoid a PR crisis, but if you spot potential problems early on, you can at least keep the damage to a minimum. Basically, it's a good idea to keep an eye on what's being said about your brand online. With social media, anyone can chime in with their thoughts and reviews, and sometimes a crisis can start on channels you don't even control. And that's not good, 'cause if people find out before you do, it can spiral out of control and hurt your business. To stay on top of things, you wanna be aware of what people are saying about you online. It can be tough to keep track of all the mentions, but using a tool to monitor and analyze the media can help make it easier.

Why is Palowise among the best PR Crisis Management tools in the industry?

Palowise is a Social Media Intelligence & PR Crisis Management platform that brings added value from PR Crisis Management capabilities that companies need to scale. Such PR Crisis Management capabilities include: Palowise offers real-time monitoring and analysis of online mentions of a brand, allowing for early identification of potential crisis situations. Its advanced sentiment analysis capabilities help to quickly assess the tone and context of online conversations, enabling more effective crisis management strategies. The platform also offers detailed reporting and data visualization tools, making it easy to track the progress of a crisis and measure the effectiveness of response efforts. Palowise's social media monitoring and customer service capabilities are unmatched in the industry. With our advanced monitoring tools and expert team of analysts, we can help you stay ahead of any potential crisis situations. Our team will provide you with real-time analysis of online mentions of your brand and help you assess the tone and context of online conversations. Palowise's social media analytics. They give you the ability to understand the context of what's being said, who's saying it, and where it's happening. This information is critical for effectively managing a crisis situation and coming out on top. Overall, Palowise's combination of advanced technology and experienced human support make it one of the most effective PR crisis management tools in the industry.

Is PR Crisis Management included in the default PalowisePro pricing plan?

All Services and pricing plans are tailored to your needs! All features of Palowise’s platform, combined with the PR Crisis Management tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s tool include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from: Social Media Intelligence Social Media Listening Trend Analysis Sentiment Analysis Media Monitoring Competition Analysis Consumer Intelligence Reputation Management Influencer Analytics Social Media Analytics Political Analysis Campaign & Sponsorship Evaluation PR Crisis

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company! Fill in the form below and one of our Intelligence experts will get back to you within 24 hours. Our Social Intelligence & PR experts will guide you through Understanding your business needs and what would you like to achieve Provide a demonstration of the platform Developing the right solution for your business Setting up your account

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Why Palowise

Our customer service is exceptional.
Our social media listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.

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