How AI helps Social Media Intelligence on crisis management

In our conversation with Naftemporiki TV, we touched on something that sits at the core of what we do at Palowise.
Crisis doesn’t wait. It unfolds fast, across a digital ecosystem that never sleeps.
And this is where technology — real, purposeful technology — makes all the difference.
With the AI-driven systems we’ve built, we can detect a crisis the moment it starts, trace it back to its source, and understand its true scale. That clarity empowers teams to act strategically, not reactively.
For us, it’s not just innovation. It’s the responsibility to give brands the insight they need when it matters most.